SALES SKILLS The course starts with the basic rules for sales people. It covers cold calling, how to deal with gatekeepers and takes you through a typical face-to-face meeting. It then discusses how you can sell by stressing the results prospects can expect if they...
SEARCH ENGINE OPTIMISATION FOR BUSINESS This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to...
STRESS MANAGEMENT Stress is a real problem for both organisations and their employees. It accounts for a significant proportion of work related illness each year. Being aware of the signs of stress, some of the triggers and how to manage them can make a real...
THE PRINCIPLES OF PERFORMANCE MANAGEMENT In any organisation, the traditional model of strict command and control wastes a significant amount of time and money. Mutual trust, employee motivation and readiness to perform can easily be undermined. Performance...
FACEBOOK FOR BUSINESS Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. This course will look in detail at the use of Facebook as part...
LINKEDIN FOR BUSINESS LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how...
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